东方国际创业股份有限公司是一个面向全球的多元化经营的上市公司，建立和推广公司的企业形象识别系统，应该明确突出两点特质：一是实力超群的深厚底蕴，二是开拓进取的创新精神。

Orient International Enterprise Co., Ltd. is a listed company for global diversification, the establishment and promotion of the company's corporate image recognition system, it should be clear highlight two characteristics: First, the superior strength of the deep background, the second is the pioneering spirit of innovationspirit.

基于这些考虑，我们选定朝阳红和海洋蓝作为公司的CIS标准色：
朝阳红（C0 M95 Y85 K0）喻示公司富有朝气、蓬勃发展，始终走在时代最前列；海洋蓝（C95 M75 Y20 K5）喻示公司海纳百川、宽广沉稳，拥有持续发展的坚实基础。
平面视觉应用部分新设渐变底色，象征公司行动迅速，崇尚高新技术的现代大公司气质。公司标准字体设计也塑造了一种既殷实又具有进取精神的风格。
信息时代的到来，我们进入一个泛媒体商业环境，现代企业的CIS建设也应该具有更广泛的概念。源本公司利用自身技术优势，将CI应用从传统的平面视觉传达推广到新媒体阶段，包括互联网、多媒体光盘、三维雕塑、环境等方面的应用，相信我们的这种品牌战略传播理念一定会帮助您在新的全球化经济中提高企业的竞争力。

Based on these considerations, we selected a the Chaoyang red and ocean blue as the CIS standard color:
Chaoyang Red (C0 M95 Y85 K0) implies the company a vibrant, booming, always walk in the forefront of the times; ocean blue (C95 M75 Y20 K5) implies the company be tolerant to diversity, wide and calm and has a solid foundation for sustainable development.
The plane visual applications part new gradient background, a symbol of the company action quickly, advocating high-tech modern company temperament. Company standard font design shaped both well off and have the entrepreneurial spirit of the style.
The arrival of the information age, we get into a pan-media business environment, the CIS construction of a modern enterprise should have a broader concept. The source of the Company using its own technology, the CI application stage extended to new media from traditional flat-visual communication, including the Internet, multimedia CD-ROM, three-dimensional sculpture, environmental and other aspects of the application, I believe that the dissemination of ideas of our brand strategy will help improve the competitiveness of enterprises in the new globalized economy.